Current Position: Creative Digital Marketing Assistant 

Location: Margate, Kent (Hybrid: 1-2 Days per Week)

Employment Type: Part-time (1-2 days per week)

Salary: £25,000 (pro rata)

About us: Rove Knitwear is a sustainable fashion and knitwear brand proudly made in Britain, founded in 2013. Since our inception, we've been committed to producing high-quality, ethically crafted garments that resonate with those who value sustainability and timeless design. Over the years, Rove has grown steadily, with a significant boost in momentum since 2020, leading to our recent expansion into a new, larger premises that includes a dedicated retail space.

As we continue to grow, we are transitioning into in-house production, marking an exciting new chapter for the brand. This role offers a unique opportunity to work directly with the founder to shape and drive our marketing efforts, playing a key part in the continued success and evolution of Rove Knitwear.

The Opportunity: We are seeking a dynamic graduate with a BSc in Marketing or equivalent to join our team. This role is perfect for someone passionate about sustainable fashion and eager to grow their career in a fast-paced, creative environment. You'll be working closely with our founder to drive our marketing efforts, ensuring our brand continues to resonate with our target audience.

Key Responsibilities:

• Fortnightly Marketing Meetings: Collaborate with the team to update and refine our marketing schedule. Ensure all initiatives are aligned with our brand vision and business goals.
• Subscriber Growth Strategy: Develop and implement a plan to build and engage our subscriber base, driving customer loyalty and repeat business.
• Content Creation: Generate compelling, on-brand content across multiple platforms, including social media, email, and our website. Your content should engage and excite our audience while staying true to our brand values.
• Weekly Newsletter: Manage and execute our weekly newsletter through Mailchimp, ensuring it is informative, visually appealing, and aligned with our brand messaging.
• Digital Advertising: Set up and optimise ad campaigns on Meta (Facebook & Instagram) and Google Ads, driving traffic and conversions to our Shopify store.
• Social Media Management: Maintain and grow our presence on platforms like Pinterest and TikTok, creating content that resonates with our customer demographic.

Requirements:

• Education: BSc in Marketing or a related field.
• Technical Skills: Proficiency with Shopify, Mailchimp, Meta (Facebook & Instagram), Pinterest, TikTok, and Google Ads.
• Creativity: A strong eye for design and the ability to create visually appealing content that reflects our brand.
• Strategic Thinking: Ability to develop and execute marketing strategies that drive growth and engagement.
• Communication: Excellent written and verbal communication skills, with the ability to craft messages that resonate with our audience.
• Commitment: Must be able to work in our Margate studio once a fortnight, with the flexibility to work remotely on alternate weeks.

Why Join Us?

• Be part of a growing brand with a commitment to sustainability and ethical production.
• Work in a creative and supportive environment, with opportunities to develop your skills and make a real impact on the business.
• Flexible working arrangement, combining remote work with time spent in our inspiring Margate studio.

How to Apply: If you are a creative marketer with a passion for sustainable fashion and are excited about the opportunity to grow with us, we would love to hear from you! Please send your CV, a cover letter detailing your relevant experience, and examples of your work to rose@roveknitwear.com