This site has limited support for your browser. We recommend switching to Edge, Chrome, Safari, or Firefox.

Free UK Delivery for Orders over £25

About The Designer & The Brand

In her studio Rose Brown designer of ROVE knitwear Margate



A connection to nature, simplicity of living, and a strong sense of community were common threads in Rose’s upbringing. Hailing from a family of seamstresses and artists, Rose Brown grew up in a creative environment soaking up the craft skills surrounding her. Her upbringing was steeped in the honesty and industriousness of two self-employed parents. This, paired with her mother’s passion for growing, recycling and repurposing cemented her appreciation for — and protection of — our environment.

Rose found herself drawn to knitwear design and manufacture during her first year studying textiles at Winchester School of Art. She relished each process from sketching initial ideas to creating the final product on the heavy, vintage machinery.


Rose started her career first interning for several different designers, including Nicole Farhi. She then found full time employment at a knitwear design studio in South London, designing for many different high street brands. During her time there Rose saw most of her designs mass produced using synthetic fibres which unsettled her. 

A couple of years later Rose took up a design residency with Awamaki, and was based in Ollantaytambo, a village in the Sacred Valley in south Peru. She worked with Quechuan women who were honing their inherited skills in traditional craft processes in order to make a living. When talking to the women she realised how many important craft processes were being lost through generations. It was this reality coupled with how the richness of the UK textile industry was disappearing as production moved overseas that was the driving force that led Rose to start a knitwear label using ethically sourced, natural yarns crafted in Britain.

Weaving a wool scarf in Peru with rove knitwear


Fast forward 6 months to the Autumn of 2013, ROVE (formally Rose Brown Knitwear) was founded. It began at a workstation set up around the kitchen table. The label was born from a desire to find quality, long lasting knitwear manufactured in Britain using British spun wool. The brand has evolved with the modern day need for sustainable, low impact clothing by offering organic, natural, recycled or biodegradable materials as well as a traceable production process. The yearly collection showcases unique designs which can outlive each season and beyond.

Read posts about our process in our journal

Margate in the Autumn

We love Margate in the Autumn! The madness of summer gives way to a calmer Autumnal energy, a bit more space for both the locals and tourists to breathe, but...

The First Harvest

Today, the 1st of August, marks the start of the Harvest season. Here in Kent, we are already starting to see the first signs of summer’s end - ripened blackberries...

Debunking The Myth of Wool Allergy

Wool has been a staple in our lives for centuries, providing warmth, comfort, and versatility. However, there has been a persistent misconception that wool is an allergen, causing discomfort and...

New Beginnings

Tomorrow we celebrate the summer solstice, the first astronomical day of summer in the Northern Hemisphere. The sun will be at its highest point in the sky and we will...

Sign up to our newsletter for 10% off your first order.


No more products available for purchase

Your cart is currently empty.